DescriptionA visual exploration of graphic design from Mumbai to Tokyo
Featuring the best and the most recent advertising campaigns, posters, brand-design projects, corporate identity, package design, and editorial design, Asian Graphics Now! is the ultimate guide to creativity for the whole of Asia, from India to Japan, serving as both an inspirational and a practical guide to any professional or student working in the creative industries.
With roughly 60% of the world's population, around 4 billion people, the continent covers less than 9% of the world's surface, yet still includes over 50 countries. With China and India leading in growth and Japan being the most technological place on the planet, Asian graphic design has a lot to contribute to creativity around the world. With a unique blend of tradition and a forward-looking approach to contemporary culture, the aesthetics that have developed in the region cannot be seen anywhere else. Although less well known than Japan and China, countries like Korea, Singapore, India, and Thailand also offer a very individual take on the use of graphics, typography, and many other in many related areas.
This publication will present works by category, with a full index of design studios and designers at the end. ISBN:9783836518994