Description
Using principles from Sun Tzu's Art of War, the 2,500-year- old classical treatise on military strategy and tactics, Quek Swee Lip guides aspiring managers and entrepreneurs through the corporate battlefield, combining the ancient and modern into a winning formula for today's managers.By skilfully applying Eastern warfare psychology to business, many companies today are renowned for their excellence in business.
By looking at all aspects of business, from risk management to cash flows, mission statements to Total Quality Management, BUSINESS WARFARE: MANAGEMENT FOR MARKET CONQUEST is a practical handbook for any manager who wants to be on the winning team.
