The Best In Exhibition Stand Design: 2
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A successful trade and exhibition-stand design is one which can achieve the dual purpose of promoting the products and services on display, and creating a friendly and inviting business environment. Featuring over 200 designs, this book aims to reflect the diversity of approaches that can be seen on exhibition floors around the world. It discusses the complete exhibition environment as well as the use of strong graphics to create an individual identity, and includes interviews with leading designers.