Description
Selling-the personal interaction between buyer and seller-is a key part of the overall marketing process. However much interest other marketing has generated, selling must convert that interest and turn it into action to buy. In today's market a key issue is to differentiate, to ensure your approach sets you apart from competition. A creative attitude to sales activity is even more important when faced with difficult markets or economic times.
Selling success can be made more certain if you adopt an active approach, understand the way it works, and deploy the right techniques in the right way. 100 Great Sales Ideas will help you achieve that success by providing a resource to assist the continuous process of analysis and review that is necessary to create sales excellence.
This book holds 100 self-contained sales ideas from companies as varied as Raffles Hotel (Singapore), Sony and Amazon, with observations from Cathay Pacific Airways and Waterstone's bookshops. It also reveals that one new idea may take you a step forward in terms of results and customer satisfaction but a steady stream of them will secure your future.
