12 Rules of Management Effectiveness: Ancient Chinese Wisdom from Tao Zhu Gong

Description

Renowned military strategist-turned-businessman Tao Zhu Gong stands out as a revered figure in Chinese history tor his astute moves on the battlefield and in the marketplace. Combining his mastery of geography, psychology and economics, he came up with a set of principles tor business success long betore his Western counterparts articulated their bùsiness formula. In this book, local SME expert Tay Boon Suat delves into 12 rules of Tao Zhu Gong and, applies them to our modern context. Despite being 2,500 years old, lao hu Gong's principles cover vital aspects of modern business such as customer service, human resource management and strategic planning. Included here is a series of interviews with industry leaders such as Tan Kim Seng, the founder of KS Energy, and Kang Puay Seng, co-founder of Mr Bean. Be inspired by their success stories amidst challenges, and pick up some of their advice tor aspiring entrepreneurs. ISBN:9789812296122