Description
The series:
- No complicated strategies.
- No mind-boggling technical jargon.
- Just plain, simple, honest truths & tips.
- The key to increasing net profits through sound common sense.
- Based on the author's first-hand experience as a businessman.
- Suitable for all entrepreneurs & would-be entrepreneurs.
Psychology is a science that can be useful in the business community. Casson sifts out the old academic theories and comes up with practical tips applicable to those in advertising, sales and management.
