Description
This book was written without an introduction. We simply had a vision of what we wanted and we started coming up with the ideas. What was originally planned to be 101 ideas ended up as 201 ideas instead! We had a lot of fun as the book took shape and was almost as if it got written by itself. What made it challenging was the fact that both of us live in different countries.While we focused on providing ideas to network marketers based on what has worked for us, we also realised that it is important that we address certain fundamental pointsThree key points came into our minds: What is network marketing?Why is this called the "Greatest Opportunity in the World"?Where will this industry be heading?We discovered network marketing relatively later than we would have liked to. The reason why we took longer then we should is probably because of the initial perceptions we had of this industry. The first picture we had in our mind of network marketing was one of going from door to door, selling shampoos and such. Not that there is anything wrong with that, but that is, unfortunately, the common perception about this industry.Changing the name from direct selling to multi-level marketing, and then to networkmarketing may help correct the picture in the longer term but it will not change perceptions overnight.So what exactly is network marketing? We believe that this industry becomes what you choose to believe it is. If you see this as a purely sales business, inevitably you will sell lots and this works well for many people!