Description
How to capitalize on the technology advantage-a total systems approach to technology management
ACHIEVING THE COMPETITIVE EDGE THROUGH INTEGRATED TECHNOLOGY MANAGEMENT
All too often the investment in new technology doesn't pay off. Why? Failure to integrate technology into a total systems approach to management strategy and practice. This book introduces a system for coordinating technology management from product development through marketing and sales and demonstrates the advantages of such a system, including accelerated product development cycles, superior product design, improved "manufacturability" of new products, and more efficient use of resources at the development stage.
Focusing on eight key factors that enable you to manage technology for optimum results, business expert Gus Gaynor shows you how to...
โข Include technology planning and management in your business strategy
โข Integrate systems for managing the people, structure, and culture of your organization
โข Eliminate barriers and promote working partnerships between R&D, manufacturing, and marketing
โข Synthesize a comprehensive business unit plan that includes all essential
resources
โข Evaluate all the economic issues-not only costs and benefits-in technology
investment
โข Manage technological change productively-by linking marketing and technology
โข Develop technology managers who understand technology as a function that includes R&D, manufacturing, and marketing
โข Optimize the product development process the "up-front" effort that determines timing and competitive position
