Description
Business-to-business e-commerce is projected to exceed $7 trillion by 2004, of which about 37 percent will pass through B2B exchanges. This readable, straightforward book by two top experts in on-line finance is the first to show you how to successfully set up and run an exchange.
Bidding for goods and services on-line is revolutionizing the way businesses deal with one another. Arthur Sculley and W. William Woods lay out the key features for success in a B2B exchange, illustrating their points with practical examples drawn from existing B2B sites. They also address the key issues in building a profitable B2B exchange.
"This book provides a solid analysis of the emerging business-to-business e-commerce market."
- Steven Kaplan, Neubauer Family professor of entrepreneurship and finance, Graduate School of Business, University of Chicago
"A truly exciting investment opportunity. This insightful book is destined to be an influential strategy guide for anyone thinking of setting up or investing in Internet-based exchanges."
- Charles Finnie, general partner, CMG1@ventures ISBN:9780066621081
