Description
Is your brand a phenomenon? Does it command attention and in high demand, so much so that everyone is talking about it and most important of all, wants it? In this competitive time, brands need to be more than just good or great. They must be phenomenal if they want to capture the market and be numero uno.Attaining the desired position of brand phenomenon may seem difficult but then again success does not come overnight. Great things do not come easy and easy things do not become great. We can all be brand phenomenon if we work at it.
Phenomenal branding comes when you know your brand's strength. how you capitalize on it to maximize its output rests on your leadership. Leadership is important and the over-arching quality in brand has a mastermind that drives the brand.
ISBN:9789671469514
