Description
Do you understand the key elements underpinning successful creativity and innovation in your company?Can you influence the corporate strategy of your business through creativity?
How can you effectively construct a dynamic corporate environment to enhance creativity and innovation?
Be Creative The Toolkit for Business Success provides an easily accessible ad practical approach to the challenge of innovation and creativity. Using case studies and interactive examples, this book takes the manager through the problems and difficulties involved in seizing business opportunities. By exploring and developing skills in successful people management, the innovative manager can ensure he maintains a competitive advantage.
This book will enable you to:
- Understand the key elements underpinning successful creativity and innovation.
- Influence the corporate strategy of your business.
- Effectively construct a dynamic corporate environment to enhance creativity and innovation.
- Design organisational and management strategies which respond to changing needs of the customer and market place.
- Influence processes and systems that develop and recruit creative people.
- Help to explore options available for rewarding the business developers of the future. ISBN:9781861520876
