Description
Beating The Odds is a guide to funding and running a new or in-the-works small business.You'll learn how to:
โข Set goals, both personal and business
โข Create a business plan with a solid, realistic,
verifiable foundation
โข Identify a product's market niche (using Mr. Clark's carefully honed Market Niche Analysis method) โข Devise a separate, detailed marketing plan
โข Obtain financing
โข Manage your company for continued success
Beating the Odds is full of dozens of specific examples and do-it-yourself exercises that will help you avoid or control the three failure factors: inadequate financing, poor management, and ineffective marketing techniques. In addition, Scott Clark shares war stories and personal insights on such subjects as how to hit bankers' hot buttons, which items on a business plan whet the appetite of equity financiers, and how to avoid the ten fatal errors that put most companies out of business. And one of the single most useful skills you'll acquire is how to present an image of experience.
ISBN:9780814450239
