Beating The Odds: 10 Smart Steps To Small Business Success

Description

In the real business world, where "money is tight and the rules of the game are loose," it's "street smarts" that will determine whether your new business is a success or a failure. Beating the Odds is an insightful guide to funding and running a new or in-the-works small business. The book presents a 10-step program that shows how to set goals, create a business plan with a realistic foundation, devise a detailed marketing plan, and obtain financing. ISBN:9780814478110