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Beyond Maximarketing: The New Power of Caring and Daring

Beyond Maximarketing: The New Power of Caring and Daring

By: Stan Rapp, Tom L. Collins

Book Condition: Very good
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RM27.90 RM23.72

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Description

The "prophets of the new marketing technology" provide a complete blueprint for "the new power of caring and daring, " including how to integrate new marketing modes and technologies into a unified strategy for gaining the competitive edge. The authors offer critical insights into how the new top performers of the Information Age around the world have rethought their way to marketing success. ISBN:9780071136228

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Weight 570 g
Dimensions 227 × 151 × 28 mm
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ISBN 9780071136228

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