Description
This sixth edition of Business Policy: Text and Cases provides educational concepts, text, and cases for a course in Business Policy and/or Corporate Strategy. Building on previous editions, the authors have again incorporated a number of changes in both text and case material; we hope that modifications will increase the usefulness of this edition for all concerned.
In the development of this edition we have retained those cases which our users have found most helpful in accomplishing the objectives of their seminar or course. Many of our holdover cases are listed as all time classic "best sellers" by the Harvard Business School Publishing Division. They provide, as many of you know, challenging and "fun" discussion vehicles for education in the policy process.
In this sixth edition, as in preceding efforts, we have emphasized four basic educational themes. First, this material focuses on the tasks of general management in leading the overall enterprise, in contrast to the tasks of a specialist manager whose responsibilities are limited to a sub department of the total organization. Second, our text and cases highlight strategic management as a key function and responsibility of the line general manager, not as a staff planning activity. Third, critical to the success of any firm is the general manager's ability to manage the process by which an organization both formulates and implements its strategy. These case histories encourage apprentice managers to practice vicariously the organizational process of goal definition and accomplishment. Finally, a study of this material emphasizes the importance of general management practice as a professional activity.ISBN:0256033587
