Description
Trying to find just the right piece of business information via the Internet can be like searching for a needle in a haystack. This information may well be hidden beneath piles and piles of irrelevant stuff! Or, how about trying to find a key piece of business information that may be hidden in the mind of a consumer or employee? A customer may not even be consciously aware of all his or her reasons for some preference or behavior and, consequently, can't identify or talk about it. An employee may not even realize that he or she possesses information vital to the organization. How do you go about uncovering this information that could be so crucial to making a good business
decision?
That's where this text comes in: Business Research Methods equips students with the knowledge and skills needed in their search for business intelligence. The process we describe includes six steps. Researchers must first work together with decision makers to decide what they are looking for that metaphorical needle in the haystack. The next two stages plot out the way to go about finding the needle. Next are two stages that focus on the actual search for the needle. The process concludes when the business researcher communicates the benefits of finding "pointed" information that can help mend problems or create something really new and special for the decision maker. Success in this process usually merits the researcher a reward that is a bit more valuable than that needle! ISBN:9781133190943
