Description
The business landscape today is littered with the remains of thousands of technology ventures. One could easily conclude that many of them are dying because of a lack of funds or a shortage of business opportunities. But what really lies at the root of their demise is a techno-centric disregard for strategy and general management principles.
In a time when the latest technological breakthroughs offer limitless possibilities for business application, very few executives understand how to successfully use these technologies for tangible business results. Business @ the Speed of Stupid offers a wry look at the corporate practices that have caused many executives to be blind-sided in their rush to live on the cutting edge of technology. Burke and Morrison bring to light many of the myths that stymie unwary investors, entrepreneurs, and managers who are seeking to turn a quick profit. They highlight why smart entrepreneurs buy into dim-witted business beliefs and expose the false assumptions about technology that have crippled so many companies.
ISBN:9780738205427
