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Cases in Consumer Behavior, 2nd Ed

Cases in Consumer Behavior, 2nd Ed

By: Hale N. Tongren

Book Condition: Very good
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RM29.90

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Description

This work aims to help the reader understand consumer behaviour through case analysis. It shows how to define the central problem of a case, avoid pitfalls and use quantitative information to develop qualitative relationships. ISBN:9780131163447

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Weight 437 g
Dimensions 235 × 177 × 14 mm
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ISBN 9780131163447

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