Enjoy 10% OFF ALL Book Orders Over RM150 *
Buy this product to earn 26 Coins

Chaotics: The Business of Managing and Marketing in the Age of Turbulence

By: Philip Kotler, John A. Caslione

Book Condition: Very good
Click here to learn more about Book Conditions

RM39.90

1 in stock

Description

We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Complete with metrics and measurements, "Chaotics" outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less. 
 ISBN:9780814415214

Additional information

Weight 485 g
Dimensions 235 × 158 × 22 mm
Publisher

Format

Language

Language

Book Condition

Published Year

Goodreads Rating

No. of Pages

Book Author

ISBN 9780814415214