Description
McCormack on Communicating is the fourth in a ground-breaking series of business books by one of the most successful, innovative and articulate entrepreneurs in the international business arena.
In his previous books in the series, on Negotiating, Selling and Managing, McCormack's views are often thoroughly unconventional. In this book on Communicating, however, he writes as a true traditionalist - because "the essence of communicating never changes". The goals are to introduce, instruct, persuade or assert authority. The tools we use to achieve these goals may change - from yesterday's hand-written notes to today's E-mail- but the architecture of effective communication remains the same: know your subject; know your audience; know your medium. Be brief, not wordy. Adopt a forceful, not a belligerent tone. And trust to the power of a carefully chosen word.
ISBN:9780712675031
