Enjoy 10% OFF ALL Book Orders Over RM150 *

Competing On Internet Time: Lessons From Netscape And Its Battle With Microsoft

By: Michael A. Cusumano, David B. Yoffie

Book Condition: Acceptable
Click here to learn more about Book Conditions

RM15.90 RM13.52

1 in stock

Description

Competing on Internet time means competitive advantage can be won and lost overnight. In this penetrating analysis of strategy-making and product innovation in the dynamic markets of commercial cyberspace, bestselling Microsoft Secrets co-author Michael Cusumano and top competitive strategy expert David Yoffie draw vital lessons from Netscape, the first pure Internet company, and show how it employs the techniques of "judo strategy" in its pitched battle with Microsoft, the world's largest software producer.
With a new afterword updating the events of the year following publication of the hardcover edition, Competing on Internet Time is essential and instructive reading for all managers, engineers, and entrepreneurs who want to succeed in ultra-fast-paced markets. Managers in every high-tech industry will discover a wealth of new ideas on how to create and scale up a new company quickly; how to compete in fast-paced, unpredictable industries; and how to design products for rapidly evolving markets. ISBN:9780684863450

Additional information

Weight 422 g
Dimensions 233 × 154 × 25 mm
Publisher

Format

Language

Language

Book Condition

Published Year

Goodreads Rating

No. of Pages

Book Author

ISBN 9780684863450