Description
This book is designed for current and future executives, managers, and other individuals who are pursuing or might pursue trade in international business. International management, more so than domestic management, is affected by the environment. The multinational corporation has become a major factor in the growth of global trade and investment. The greater the number of countries in which a corporation operates, the more "multinational" it is. Uncontrollable influences such as economic condi- tions, sociocultural considerations, technology, competition, and legal restrictions vary tremendously from country to country. An international management strategy cannot be formulated without a full grasp of these variables.
This book is an important educational tool for both undergraduate and graduate students majoring in business. It provides investigations into and evaluations of the mechanics of doing business abroad and thoroughly explores the challenges that management faces today within an international environment. More specifically, such issues as human resource management in the international environment and managerial and technology transfer are emphasized.
Readers are introduced to the exciting and rewarding field of global management and are provided with a good understanding of the fundamental concepts of management. The importance of cultural, economic, political, and environmental aspects when doing business overseas is covered extensively, and how these aspects affect U.S. businesses operat- ing abroad is integrated throughout the book. It is important to fully comprehend the increasing significance of international management, in- ternational business, and multinational corporations. Each area involves activities that transcend national boundaries. Special consideration is given to the culture of the Middle East.
