Computer Generation: How Designers View Today’s Technology

Computers have had an enormous impact on graphic design. But despite their undeniable benefits - speed, accuracy and almost limitless design potential-there are numerous questions we must ask ourselves. Just how successful is this new-found relationship between artist and technology? Is creativity becoming fenced-in and homogenized by the computer grid? Are designers becoming technicians, lost in kerning and typefaces and forget ting the fundamentals of their craft? And will the aesthetic eye and subjective hand of the artist ever be compatible with the strict logic and precision of the computer?

Twenty-six world class designers discuss these issues, relating their practical, often penetrating, ideas about computers and design. They examine how this new technology has affected their art, their businesses, and the expectations of their clients. Portfolios of each of the designers are presented-work produced both on computer and by hand. The breadth and quality of these projects support the contention that "clients don't care how a project is done, as long as it is well done."

Opening this informative exchange are a comprehensive introduction plus commentaries by respected designers Jack Anderson (Hornall Anderson Design Works) and Clement Mok (Clement Mok Designs). Computer Generation presents a unique and stimulating discussion of the rapidly evolving relationship between computer and