Description
To realize your biggest dreams you must scheme and connive and convince others to play along with you, says Al Neuharth, founder of USA TODAY and former chairman of Gannett.
This is much more than a story about newspapers or about big business. It's a blueprint for men and women in any field to deliver on their own dreams. And it's developed by a once poor country kid from South Dakota who became a multimillionaire media mogul. The person who created the country's first national general-interest newspaper --while everybody else said it couldn't be done --tells how he did it.
Neuharth takes you inside boardrooms and newsrooms. He reveals how he developed his maverick management style and with it revolutionized Gannett, from a small group of what were called "shit-kicker" newspapers to a global media giant. His unusually candid account of success and failure is no-holds-barred, no names spared. Neuharth advises those who want to move up in their world:
How to be ready always to rock the boat.
How to best the boss. How to beat backbiting with backbone.
How to write your own rules and form your own club.
How to wear a bull's-eye on your chest and shake off the darts and arrows that hit you.
How to scuttle the S.O.B.s who are trying to get you. ISBN:9780385249423
