Description
The fourth edition of this groundbreaking book shows you the revolu- tionary and highly effective approach to selling that's generated millions in sales for nearly two decades. This best-selling book explains how to set up a "consultative" relationship with your customers - that means your main concern is not selling a product, but the improved profit your customers reap by using your product. Consultative Sellingโข gives you a step-by-step plan for becoming a consultative seller and shows you how to make sales at greater margins, without competitive bids, and directly to top-level decision makers.
And that which makes profits for the customers, also makes profits for the seller.
ISBN: 9780814450130
