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Consumer Behavior

Consumer Behavior

By: James F. Engel, Paul W. Miniard, Roger D. Blackwell

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Description

Consumer Behavior offers a practical approach to help students apply consumer behavior principles to their studies in business and marketing. This multi-disciplinary field can tempt both students and instructors to stray from the basic business principles they should take away from the course. The authors keep students focused on consumer decision making as it applies specifically to an overall understanding of business theory and practices through the CDP (Consumer Decision Process) model. ISBN:9789814336918

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Weight 1437 g
Dimensions 275 × 217 × 28 mm
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ISBN 9789814336918

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