Description
Globalisation has provided a conducive business environment for many organisations. Through globalisation, organisations have the opportunities to venture into new and larger markets, have access to new technologies and skills and can leverage their core competencies (e.g. technology, information systems, human resources) into new markets to increase their revenues and profits. However, the environment in which businesses operate is characterised by on-going global crisis and intense competition. These challenges and the necessity to manage change create a need for business managers and marketers to develop an understanding of the contemporary issues in the business environment. This book is a collection of articles and ideas on the issues and challenges in the areas of management and marketing. The topics covered include strategy, values, culture, law, marketing and leadership. We hope that this book will be a valuable source of information and provide insights to managers and marketers to help them in managing the challenges of the unpredictable global environment.
The findings were more or less consistent with those of the aforementioned study, except that it was found that two of these variables, namely, high profit rates earned by incumbents and customers' switching costs, are not perceived as entry barriers in the said industry. A comparison of the mean factor scores obtained further indicates that in general, entrant financial investment is perceived as being of greater importance than incumbent market strength which in turn is perceived as being more important than incumbent structural advantage, in relation to the entry of new firms into the Malaysian electrical and electronic products manufacturing industry.
ISBN:9789675771439
