Description
The Financial Times/Pitman Publishing Series
The Financial Times/Pitman Publishing series is designed to meet the needs of business managers in the 1990s and beyond. The books provide authoritative coverage of a wide range of both general and functional management subjects by the leading business academics and experts from practices throughout Europe.
The series carries a strong European emphasis, reflecting the management realities of the 1990s. The themes are diverse, but all the books are united by their quality of analysis, topicality and incisive style.
Designed for use specifically by senior and middle managers, the focus of the list is on management, marketing and financial subjects.
The combined strengths of the Financial Times and Pitman Publishing will ensure a list of consistent quality and topicality appropriate for a rapidly evolving competitive environment.
ISBN: 9780273038597
