Description
Some companies are outstanding. Despite fierce competition, they continue to grow and to achieve spectacular year-on-year profit increases. They become larger, more famous and more successful. The secret of their success is the way these companies project an identifiable personality, or charisma.
Charisma is what makes your company special and stand out from the crowd. This book shows you how to create a unique personality for your company by examining and focusing its values, brands, dreams and individual characteristics. And, most importantly, it shows you how to project this new image to the outside world. When you create charisma for your company you will:
- attract new customers
- achieve corporate immortality
- develop a lasting corporate identity
- increase customer loyalty
- create a sustainable competitive advantage
ISBN:9780749918255
