Description
'Creating Desire' is the book on advertising that, surprisingly, has not seen print years earlier than now. Here is the book that will appeal not just to current advertising and would-be practitioners but also to marketers and anyone who has more than a passing curiosity about why advertising captures the people's imagination the way it unfailingly does.The ground it covers is expansive for the subject of advertising itself can be as safe or as controversial as you view it.The book crystallises advertising theories that really work in practice with examples drawn from the global and Malaysian perspectives; it also reaffirms the importance of human emotions as a reservoir for advertising concepts at a time when we tend to dehumanise the human spirit with the 'new technology' of computers.It forces you to question the way marketers as clients relate to agencies and the dependence on research; and a whole lot more. So much more that, for those who want to tap the secret in creating desire, the injunction can only be: Read The Book.ISBN:9839914901
