Description
The books in the Gower Business Enterprise Series provide practical guidance on enterprising ways of managing important business activities. They describe methods and strategies which will work in most companies, regardless of size, industry or location. They are written by experts who work in the real world for managers who like to get things done.
Creativity is not a rare talent. On the contrary, argues Tudor Rickards in this pioneering book, most people have the capacity to be creative but their potential is often untapped. Creativity at the workplace can be seen as a process of escaping from constraints, some of them self-imposed and some produced by an organizational climate unsympathetic to new thinking.
Studies of exceptionally creative people reveal that they use a combination of experiment and review that Dr Rickards calls 'creative analysis'. He explains how the technique of creative analysis can be applied to key areas of business, such as new product development and problem solving. The text is enlivened by case studies, cartoons, puzzles and visual material of all kinds that help to make the author's ideas easy to grasp and to use. Creativity and Problem-Solving at Work shows how the creativity that exists in all of us can be systematically developed and harnessed to solve problems and improve performance at both the personal and the organizational level.
