Creativity in Business: Based on the Famed Stanford Course That has Revolutionized the Art of Success

Based on a pioneering course at Stanford's distinguished Graduate School of Business, this liberating book refutes once and for all the enduring myth that creativity is a gift denied to all but a few. Creativity in business and in life is a quality we learn to recognize within ourselves and set free.

In their course and in this book, Michael Ray and Rochelle Myers provide clear, deceptively simple guidelines for unlocking the creative essence in all of us-questions, concepts, and techniques that penetrate to the heart of the inhibitions that repress creative abilities. They show how easy it is to overcome the pessimistic Voice of Judgment that invariably comes from within us to destroy a newborn idea. They suggest the kinds of so-called dumb questions that give rise to new ways of looking at a problem. They demonstrate how to proceed uncritically from an idea to its application, taking the easiest path of growth to a fully operational program or system. They teach the way to make a simple yes or no decision an experience that frees the decision maker to realize the potential of a new idea.