Description
"Joe Marconi has written an important book for any CEO or marketing director whose company is facing a crisis in public confidence. It can even help management avoid the risk of crisis marketing. It's a must-read for managers of vulnerable companies." - Joe Cappo, Publishing Director, Advertising Age
"Years of experience in an industry which has had more than its fair share of crises tell me that Joe Marconi's approach is sound. He is especially convincing as he advises marketers that critical challenges can become disasters if they are perceived as just another 'marketing problem.'" - Ivers W. Riley, Senior Executive Vice President, American Stock Exchange
"Corporate America should hope it never needs Joe Marconi's Crisis Marketing, but every organization can use this in its planning." - Hugh Thrasher, Executive Vice President, Motel 6, L.P.
"Mike Wallace is outside with a "60 Minutes" TV crew. He wants to know if you have a few minutes to talk to him. In this situation the best friend you can have is a copy of Joe Marconi's new book, Crisis Marketing. Tell Mike to wait while you digest every nugget of wisdom in this wise, relevant, useful and highly readable book." - Robert Menchin, President, Wall Street Marketing
