Description
How is it that some companies break away and achieve dramatic growth in today's rapidly changing business climate, while others strug- gle just to survive? Why do certain companies bounce back from serious downturns stronger than ever, while others shrink and disappear? Years of maintaining profits by cutting costs have left most companies in turmoil, and yet some companies have managed to come through these critical challenges into a period of phenomenal growth.
In Customer-Centered Growth, Richard Whiteley and Diane Hessan reveal the compelling secrets these winning companies share: instead of turning inward in turbulent times, they have put the customer at the center of all they do. The result is lower costs and profitable growth.
Drawing on dozens of case studies of every enterprise from convenience store chains to global telecommunications giants, Whiteley and Hessan define five proven strategies that you can use to grow-even under the most adverse business conditions.
Breaking through the mystique and mystery that surround successful companies, the authors show that stellar achievement is within the reach of every organization. In fact, any company can master these strategies.
ISBN:9780201479676
