Customer Love: Attracting and Keeping Customers for Life

Description

Customers who like you will come back. But customers who love you will go out of their way to take care of you! They don't just come back; they don't simply recommend you; they insist their friends do business with you. They forgive you when you make mistakes, give you candid feedback, and champion you to others. And over time, they spend more money with you. Customer Attracting and Keeping Customers for Life shows how loyalty comes through a partnership, not from "wowing" the customer. Building loyalty takes a special culture requiring the collective efforts of every member of the organization, and is particularly dependent on the frontline person who interacts directly with customers. ISBN:9781890009786