Customer Retention in a Week

Description

This book aims to emphasise the overriding importance for businesses of retaining customers, and to explain how a successful customer focus can be achieved and maintained. Topics include: The value of focusing on retaining existing customers Identifying customers and finding out what they want Offering incentives to maintain customer loyalty Mobilising employees to give customers what they want Retaining customers when things go wrong This book has been updated for the In a Week 2002 series relaunch.