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Dinosaur and Co.: Studies in Corporate Evolution

By: Tom Llyod

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RM15.90 RM11.93

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Description

The small, high-technology company is emerging to inherit the business world. So argues Tom Lloyd, a leading financial journalist; and there is general agreement that the advent of the microchip heralds 'the second industrial revolution'. 

In his thought-provoking analysis, the author applies the principles of evolution to business. In seven case studies he reveals a fascinating record of scientific innovation and entrepreneurial flair and concludes that not only is small beautiful, it is also economically preferable.

'Good books on what happened in our industry are few, good books which chart out the pitfalls and show you not exactly where they lie but of what kind and type they are, even fewer: but books which do all this and put it into some sort of intelligible philosophical setting are a rarity' - Computer Talk

Additional information

Weight 210 g
Dimensions 197 × 130 × 17 mm
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ISBN 9780140091083