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Distilling Desire by John Machado

Distilling Desire

By: John Machado

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Description

The post-humous follow-up volume to John Machado's first advertising book, "Creating Desire." Machado, who has been a Creative Director with various international advertising agencies in Kuala Lumpur, Singapore, and New York, here recounts some of his pertinent experiences and presents his thoughts on launching a creative and effective advertising campaign. The main message is "advertising is not simply product selling." ISBN:9839914936

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Weight 474 g
Dimensions 226 × 153 × 20 mm
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ISBN 9839914936

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