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Distilling Desire

Distilling Desire

By: John Machado

Book Condition: Good
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RM23.90

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Description

The post-humous follow-up volume to John Machado's first advertising book, "Creating Desire." Machado, who has been a Creative Director with various international advertising agencies in Kuala Lumpur, Singapore, and New York, here recounts some of his pertinent experiences and presents his thoughts on launching a creative and effective advertising campaign. The main message is "advertising is not simply product selling." ISBN:9789839914931

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Weight 470 g
Dimensions 225 × 152 × 19 mm
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ISBN 9789839914931

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