Description
Writing a letter with the aim of improving sales seems to call for so much ingenuity and asks for so great a knowledge of human nature that volumes have been written about "salesmanship by letter". The problem being to persuade one with whom we cannot make personal contact, who perhaps, has knowledge neither of us nor of our goods, who is not, at the moment, interested in the least in our projects.
EFFECTIVE BUSINESS LETTERS aims to develop the ability of readers to write business letters with greater ease and confidence. It is an excellent guide for the beginner and an invaluable reference for the seasoned letter writer.
