Egonomics: What Makes Ego Our Greatest Asset (or Most Expensive Liability)

Arrogant, self-centred, stubborn and insecure-words that most people associate with ego. But in this original, eye-opening work, authors David Marcum and Steven Smith argue that the upside of ego is as powerful as the downside and answer questions about ego that have been a mystery to most people.

Using five years of exhaustive research, Marcum and Smith provide compelling evidence and matter-of-fact answers on striking the balance between ego and humility to reach the next level of leadership and show how:

• being too competitive makes you less competitive

• defending ideas turns into defending yourself

• winning ideas can be halted by the creator's own intelligence and talent

• desiring respect and recognition can interfere with success