Description
What exactly is electronic commerce?
Where can technology be implemented successfully? What separates successful ventures from unsuccessful ones? It is only with systematic analysis of electronic commerce implementations that we can answer these questions and more.
Electronic Commerce: Economics, Management, Marketing and Technology presents a model that will allow the reader to analyse various electronic commerce ventures quickly and comprehensively.
Grounded in generally accepted models of commerce and application of technology, each of the value-added roles within the world of electronic commerce is carefully identified and described. Not limited to an academic analysis, this book deals thoroughly with the relevant economic technological and management issues.
Separate chapters are devoted to the in-depth discussion of the practical limits of the application of technology to commerce, the development of successful business plans, workable metrics for evaluation, legal issues, the design of practical and secure transaction systems and other issues vital to any successful electronic commerce venture.
ISBN:9679787206
