Description
Based on the Emmy award-winning Public Broadcasting System's television series of the same name, Enterprise takes the reader into the dramatic world of entrepreneurship. risk, and hard-fought competition. Created by WGBH-Boston in conjunction with the Harvard Business School, the popular, ongo- ing series uses true case studies and personal profiles to bring modern business practices to life. This book, with text by Eric Sevareid, who also hosts the television series, immerses the reader in the excitement of the high-pressure, behind-the-scenes life of the maverick businessman.
Here are enterprises as various as horse breeding and automobile manufacturing; cat- fish farming and AT&T; wildcat drilling and Levi Strauss clothes; McDonald's burgers and microcomputers; Colonel Sanders and Airbus, best-selling books and Texas Inter- national, and the controversial Japanese art of management.
Each chapter tells a story in which the reader can identify with business people in small-, medium-, and large-scale undertak- ings. Inspired by the Harvard Business School's famed case-study method, these scenarios illustrate general points - about the way business works, and about the dif- ference management decisions can make in determining whether an enterprise succeeds or fails. Along the way they teach a little history, a little economics, and a great deal about the way human beings respond under pressure ISBN:0070563365
