Description
Marketing is not just a profession but also a way of life. Each day people "market" their ideas and products to make a living or to recruit others into their thoughts. In the broadest sense, even a baby has to sell the fact that he is hungry through the cries he made to the world.
Service on the other hand has always been an important factor of business. Its significance has been increasing in recent times because of competition and consumerism. No business can hope to last long much less to thrive without servicing his customers well. In fact, service excellence is becoming the most essential mechanism for creating and maintaining business in companies.
This forth of this series of book explores the essence of marketing and service excellence. Whether you are in the marketing profession or not, these principles will serve as a useful tool to deal with people effectively.
Read these verses regularly and practice them to gain better insights on people around you. ISBN:9789832983002
