Description
Essentials of Public Relations is broadly based on the syllabus for the Public Relations paper of the CAM Certificate in Communication Studies. The book forms a comprehensive and definitive study of this complex subject and will therefore be helpful for those preparing for the LCCI Higher Certificate in Public Relations, and for those requiring knowledge of PR for Institute of Marketing, BAIE, BEC, A Level Communication Studies and other examinations at home and abroad in PR and communications. The book also provides an insight into a rapidly developing subject for the general reader, businessman and career adviser.
ISBN:997164178X
