Description
The Field Guide to Starting a Business offers encouragement and essential no-nonsense advice to the rapidly growing number of people who want to start businesses of their own-from MBAS who want out of the rat race to homemakers who want to work out of their living rooms.
From coming up with a great idea, to turning it into your own business, this is the definitive nuts-and-bolts guide for budding entrepreneurs. No other book on the market deals as comprehensively with:
โข The step-by-step planning needed to develop a small-business idea
โข How to harness professional help-lawyers, accountants, etc.
โข How to get financing and determine budgets
โข Pragmatic strategies for marketing, advertising, and public relations
โข Plus, the secrets of success from dozens of successful entrepreneurs
ISBN:9780671675059
