Description
Instructions are the key to communication and understanding the building blocks of convenience, accomplishment, and success in today's home, school, and office. From programming a VCR to training a sales force, from assembling a ten-speed bike on Christmas Eve to operating high-tech equipment in the modern workplace, the difference between getting by and getting ahead is knowing how to give and take instructions. In Follow the Yellow Brick Road, Richard Saul Wurman steers you through the modern instructional maze and leads you to a new understanding of the importance of instructions in everyday life.
Wurman's lucid, innovative, and thought-provoking approach will help you overcome "instruction anxiety," discover how instructions work-and don't work-and find out how to make them work for you. As an instruction-giver, you'll learn how to reduce doubt and ambiguity in your message; replace abstract concepts with concrete descriptions; and adapt your message to its intended audience, whether it be client, boss, employee, spouse, or child. As an instructions-taker, you'll learn how to cut through the clutter and focus on the intent of the instructions. In short, you'll know how to use instructions as a tool to serve your needs.
Now, more than ever, in an age of increasingly sophisticated communications needs, of corporate instability and market globalization, of PCs, VCRs, fax machines, and "instant" information, instructions connect you to whole new worlds of information and technology. Richard Saul Wurman's sound, savvy, sensible advice can inspire higher performance and productivity on the job; improve communication between you and your family, your doctor, your co-workers; and help ensure that you take full advantage of your leisure time. Your personal life can be easier and more enjoyable, your professional life more enriching and rewarding. All you have to do is Follow the Yellow Brick Road.
ISBN:9780553074253
