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For God’s Sake: An Adman on the Business of Religion

By: Ambi Parameswaran

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RM17.90 RM16.11

1 in stock

Description

An adman constantly strives to connect market research data to insight to come up with a winning campaign. Ambi has filled this book with personal stories, anecdotes, lessons and excerpts from research and other publications. This book is a treat for anyone interested in how religion has evolved and how clever marketers have ridden the wave by tailoring their products and services. ISBN:9780670087242

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Weight 397 g
Dimensions 224 × 147 × 24 mm
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ISBN 9780670087242