Description
Franchising in Australia is growing at a phenomenal rate. For small and large businesses, franchising offers a road to controlled expansion that many Australian companies have already successfully travelled.
For individuals, franchising provides an attractive way of getting into business with many of the protections and resources of an established enterprise as well as the rewards of being your own boss.
Franchising in Australia is the first complete Australian guide to the subject. It is a no nonsense, practical overview of the current state of franchising and the opportunities it offers. It reveals the secrets and dispels the myths of franchising.
It describes its promises and its pitfalls. Drawing on real Australian case studies, Franchising in Australia will tell you every thing you need to know and beware of in buying a franchise, franchising an existing business or running a franchise successfully.
