Description
Fundamentals of Entrepreneurship is specially designed to help readers obtain knowledge and exposure in the field of small business and entrepreneurship as well as to introduce some of the basic techniques and tools that can be used by entrepreneurs in managing their businesses. For students, this text helps them to acquire knowledge in the field of small business and entrepreneurship, and guides them to face a very challenging but rewarding career in the future.
This book attempts to present the fundamental concepts and practices of entrepreneurship in an easy-to-understand fashion. It focuses on theories and practices of entrepreneurship that readers need to know. It is divided into nine chapters. Chapter one provides an overview of entrepreneurship theories and process. Diverse understanding and interpretations of the concepts of entrepreneur and entrepreneurship abound in the literature. At the end of the chapter, readers will have a wider perspective of the subject and to even describe entrepreneurship in the way they feel most appropriate to their experience and environment.
